Andrew Horberry is Strategy Director for Imagination, a global designer of brand experiences for blue-chip clients such as Ford, Shell, oneworld, Samsung and BT. 

He’s worked with Imagination for over ten years in Europe and North America. In that time, he’s combined his interest and training in business strategy with his love of theatre and communication to produce some memorable events for clients such as Bell and Ford, including exhibitions, auto shows, Dealer training, Dealer meetings, and celebratory events.  He’s skilled in taking corporate strategy and working with teams to interpret it in new and engaging ways, and earns high praise from his clients for the way in which it’s delivered.

Andrew joined Imagination from M&C Saatchi, the leading international advertising agency. His fourteen years’ experience in advertising, focusing on strategy and account management, has given him an excellent
grounding in communications theory and practice. Andrew is committed to constantly upgrading his
skills, holding an MBA from London Business School, recently qualifying as a Certified Meeting
Professional and currently working towards becoming a Certified Trade Show Marketer. He’s
an acclaimed lecturer at trade events including The Exhibitor Show, and a member of Imagination’s
Global Insight Team, constantly searching for innovative ideas to benefit Imagination’s clients.