Monday, August 9th, 2010
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08:30 Hours

Registration and Report to Duty Privates of Special Event Boot Camp.

09:00 Hours
Initiation Zone

Official swearing in ceremony and welcome with your First Sergeant, Carol Moxam.

Military commands and protocol of best practices during Special Event Boot Camp.

~ Opening Dance Zone I

9:30 Hours
General’s Strategy Zone
Hosted by: Carol Moxam, CSEP, CEO/First Sergeant

Special Event Boot Camp

Building your army. In today’s competitive marketplace and challenging economy, keeping your focus is more important than ever. Learn the tools, strategy, and inspiration to excel your teams and your action plan’s with an actual military strategy “General’s Strategy”.  Define your Outcomes, identify your Assets and take Actions to get direct results in any event plans you undertake.  

10:30 Hours
The Base Zone

Hosted by: Dana Kaluzny,
Event Coordinator, Steam Whistle Brewing

Location, Location, Location.  Building your event architecture requires attention to detail.  Steam Whistle Brewing occupies the historic John Street Roundhouse in the heart of downtown Toronto. You walk the experience first hand in at this award winning green friendly venue, and understand the logistics to build your event, implementing green strategies, as well as how to use a versatile space.  From Urban to historic, Steam Whistle exemplifies diversity and how to put it all together with award winning teams and entrepreneurs.

~ Dance Zone II: Hosted by Dance Art Studio

 Snack Zone I

11:15 Hours
Economic Relations Zone
Hosted by: Michael Coombs,
President, Prodigy Entertainment

What is the most valuable asset you or your business possesses?  Is it your physical resources?  Your intellectual properties?  Your workforce? Your skills and knowledge?

All are important aspects of business success.  But you  can’t get the most advantage from any one of them if you do not make the right strategic investments in your relationships.  This goes far beyond simplistic “networking” or the exchange of business cards.  Thinking strategically about business relationships is a proven way to move your business or career forward.

Many of us are so busy we forget to take the time to build or nuture the key relationships that lead to long-term success.

• Learn the importance of face-to-face relationships, as opposed to Facebook, twitter, etc.
• Build a networking plan – your networking goals (who to connect with, where to go, how to meet them)
• Stay connected and follow-up.

 
CATERED LUNCH

~ Dance Zone III: Hosted by Dance Art Studio

13:00 Hours
Brand Experience Zone
Hosted by: Martin Rubio, VROOMmedia
Special Guests: Marlon

Learn how to identify your client’s brand attributes, how to bring them to life in exciting brand experiences, and how social media can help you do some of this on a low budget – or for free!   How do you create buzz and motivate others to give to charitable and non-profits organizations in this tough economic environment? 

Be prepared to learn more about how to create unique experiential marketing events. We will show you how through world record breaking events, celebrity driven events, social media driven events, grassroots community driven events, we inspired and engaged others to give and make a difference! We don’t only need to pull at the emotional heart strings, but more importantly we need to inspire and engage the very informed consumer. Leading Corporations with their brands are becoming more socially responsible and connecting to the ever increasing socially conscious consumer. 

 
14:00 Hours  Snack Zone II

~ Dance Zone IV: Hosted by Dance Art Studio

14:15 Hours Hours: Social Media & Contests Zone
Presented by: Richard Ross, TheRingBearer.ca

One word  – "Google" defines how we research what we need for our events.  Welcome to the on-line community of planning.  Hear from Canada’s premiere wedding on-line resource sites on how to build a successful community on-line.  Learn how the  use of contests can build your network and engage new customers.  Richard shares the recent success of “Win a $5,000 Kleinfeld Gown” attracted thousands of new prospects across the world with one very unique contest.

15:15 Hours
B.O.M.B. Zone
Hosted by Vwodek Wojczynski, Global Executive Manager
RSC Business Group

Sales are the driving force of your business and events.  Take time out to learn abut your customers, create a customer profile and deliver your service to meet those needs.  Market in a global economy and lean how to listen to the market.  Be empowered regardless of economic conditions and have clarity in you work to do what is important and will produce results.  Vwodek share’s a strategy to communicate daily with your prospects and convert them into customers.

16:00 Hours
Technology  Zone
Hosted by: Carol Moxam, CSEP, Special Event Boot Camp

Technology is one of the key four pillars in Event Management.  It is essential for event planners to have a handy tool box for working on-line.  Bring your laptop and be prepared to learn the hottest on-line FREE software’s and event tools.  Build your project wiki’s, host Skype meeting’s on-line, schedule with Doodle, create your unique e-mail signature, host webinar’s and video conferences, and document procedures to share with your teams and communicate event details.

16:30 Hours
Front-Line Zone

Featured Special Guests:

Returning from World Cup Events:
Freestyle Soccer Team



Tuesday, August 10th , 2010

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9:00 Hours Destination & Weddings Zone
Presented by: Cindy Johnson, Platinum Events Group 

The world is host to events.  Destination events are a growing trend of "destination weddings," where the bridal party and guests fly to a tropical location for their nuptials. Learn why destination weddings are increasing in popularity, with 31% of brides between the ages of 21 and 30 planning to tie the knot away from home — that’s up from previous estimates of 10% to 20.  Industry watchers estimate that couples in Canada spend over $4 billion on more than 156,000 weddings each year. Extravagant weddings in exotic locations might seem like a luxury during a tough economic climate, but in fact, they’re usually cheaper than a wedding at home.

And even if you are not a wedding planner, you will get key tips on planning in a remote destination.

10:000 Hours  Design Culture Zone
Presented by: Nisha Chandra Events

Nisha takes you in a world of cultural events. Do you understand what it means when generations of culture are encompassed into the planning of your events?
Today’s events have many factors and details to attend to and understanding your client’s background, community and culture needs is key to your success. 

11:00 Hours Production Zone

Production that may sound like a foreign language.  Recruits will learn the tools needed to “talk tech” to production companies to ensure the creative elements of your event work together.  Audio, Visual, Lighting, know your cues and work with the professionals

12:00 Hours
CATERED LUNCH

13:00 The Idea Zone
Presented by Janice Cardinale
Idea Hunter, The Idea Hunter

Inspire, explore, design, create, innovate – The Idea Hunter discovers and shares the best insights to your 2010 entertaining ideas for your events.  "My obsession with hunting for new ideas and turning them into viable services for the event industry is just the beginning of what you can expect to see as the changeover begins." it is my ability to see unique opportunities translate into exceptional and show-stopping ideas. A true visionary with a very artistic imagination.

14:00 Hours Community & Cause Zone
Hosted by: Julie Danaylov and Elisa DiAngelis

How events shape our community?  With the recent changes in our community with social media, the community is now telling and holding corporate brands accountable to "Saving our Society".   Orchestrating an event for a cause which is near and dear to your heart not only feels great, it gives you the chance to give back to your community in a more meaningful way over simply signing a cheque.

The Special Event Industry is ripe with opportunities to get passionate about initiatives which have the power to move, touch, and inspire people in ways you never thought possible.  By engaging in cause marketing you open up the door to new networks, new friendships, new ideas and new possibilities for your organization and your career.

There are many auxiliary benefits which stem from cause events – so don’t be surprised if, along the way, you change your life, or someone else’s in the process!

16:00 Hours Mixology Zone – Get into the Spirit
Gavin MacMillan, Bartender One

One of the most common questions asked of a bartender is "What do you Recommend"? This seminar will show you how to create custom cocktails in each of the five main spirit categories: Vodka, Rum, Gin, Whiskey and Tequila. Each cocktail is guaranteed to satisfy your guests’ unique taste and preferences. This is the science of mixology. Practicing behind a real bar, you will be creating the 10 most asked for drinks with focus on efficient and accurate service. You are already on your way to mastering the hottest cocktails of today and tomorrow.

GRADUATION for PRIVATES

20:00 Hours – Closing of SEBC10