Wednesday, April 22, 2009
Hosted at Six Degrees Venue
9:00 a.m. to 4:30 p.m.

You’ve heard the buzz words…
Social Media – Web 2.0 – New Media – Communications

There are thousands of resources across the web about social media about theory and practice.  The best thing you can do to get started in earnest with social media is to educate yourself about what is happening out there.

Why is this important?

The same reason you need a license to drive.  You have to learn the rules of the road.  Immersing yourself in practical knowledge is important to having real world perspective about what works and what does not.  It is not about theory.  It is about execution.

You will leave this workshop with everything you need to know on how to get started and integrate into your communications and events.

If you are in business of event managment, you are planning already and outlining goals for every aspect of your business – sales and business development, customer service, innovation and product/service improvement, marketing and communications.  For each area of your events, be sure that you can map some of those goals back to your social media efforts to be sure that your involvement in the space is in harmony with everything else you are doing.

 A  full day social media workshop to create a powerful social media strategy.  Dramatically increase your visibility among new influencers.  Create a powerful social media strategy, put these tools to work, and generate measurable results.

• Have you thought about how social media can benefit your events and business? Learn how to apply these tools to your next event.
• Find out how to use Twitter, Facebook, Linked-in, YouTube and integrate into your event planning.
• What are the trends in social media and how can they be applied to selling your events? Case studies will indentify successes and mistakes to learn from.
• Measure your success

Our Guest Presenters Include:

Dave Forde, CEO, PR In Canada & Profectio

Dave Forde has been involved in the technology industry for over 10 years in sales and marketing roles. In 2007, Dave founded Toronto Tech Week, an annual industry-wide initiative that showcases Toronto as one of the largest, most innovative, and fastest growing Information & Communications Technology (ICT) markets in North America. He is also the Founder of Profectio.com, a daily source of news for Canada’s advertising an marketing industry. 

Chris Kedwell, Director, IQ Partners Inc.

 Chris is a strong advocate of project methodology and of an organized approach to executing business objectives. He brings to the team a passion and knowledge of all things ‘project’. Chris recognizes that in order to achieve excellence in the execution of a project, outstanding people are required. Chris also understands the dangers of bringing too much process to project initiatives, as this can lead to stagnation and a lack of motivation within a project team. 

Chris also is crazy about social networking, using Facebook, LinkedIn, Plaxo and Twitter to create a community, to engage with people and to find clients.” 

Carol Leaman, CEO,  AideRSS Inc.

Carol Leaman is the CEO of AideRSS, Inc., developers of PostRank, an online service that helps you discover the best blogs, find and follow topic experts and influencers, and customize your subscriptions through PostRank engagement filtering.  AideRSS is a rapidly growing, venture-backed early stage company based in Waterloo, Ontario.
 
Prior to joining AideRSS, Carol was the CEO of RSS Solutions where she effected the turnaround of this best-of-breed manufacturing software provider and successfully sold the company to a US based strategic partner.  Before that, Carol was the CEO of Fakespace Systems, where over six years she grew the company to world leading status in the area of high-end virtual reality/visualization solutions.  Carol has also maintained her own consulting business mentoring early stage entrepreneurs and was an Executive in Residence at the Communitech Technology Association.   
 
Carol is a Chartered Accountant and graduate of the University of Waterloo.  She sits on 7 boards of directors covering the technology, education and charitable spaces.

Carol Moxam, CSEP, Special Event Boot Camp

One of  15 Certified Special Event Professional’s in Canada.  Carol is one of those rare young women who motivates and inspires and whose success can be largely attributed to her dedicated enthusiasm, passion and charisma. She is an ambitious entrepreneur who believes in the people she works with, coaches and educates.  Founder and President of Event Edge, since 1994, and Founder of Special Event Boot Camp in 2007 she is committed to educating the next generation of event planners.  She has served on the board for ISES Canada, Toronto and Canadian Special Events. She is an industry leader, speaker and teacher in Events Management Certificate Program at Ryerson, University of Barcelona Masters, Unversity in Istanbul Certificate program, and Learning Annex.  Most recently nominated in Canada’s top three for Event Professional of the Year in 2009 for Canadian Special Events Industry Star Awards.

Sarah Prevette, Redwire Nation

Sarah Prevette has captured attention as a passionate and pioneering web entrepreneur — an exciting voice from inside the online community revolution. Sarah’s untraditional and multi-faceted approach to branding and business building will provide actionable insight to those looking to build communities, truly engage their clients and leverage the full power of the web.

Highlighting key insights into current trends and providing tactical advice; Sarah has developed a reputation for giving fun, interactive talks with clear, actionable take-aways.

Currently, Sarah is the founder of RedWire, an online knowledge exchange for entrepreneurs and business leaders that can be found at RedWireNation.com

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Location: Six Degrees Venue
2335 Yonge Street, Toronto, ON

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Workshop Hours:  9:00 a.m. to 4:30 p.m.

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Fees:  $195.00/pp CDN

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Registration includes full day of interactive workshops and catered lunch.

Bring Your Laptop and engage real time with the experts for this hands-on workshop.

 Space is Limited.