Four Pillars in Event Management

Posted by Sandy Yong, Event Coordinator Intern

The Canadian Special Events & Meetings Expo (CSEME) is essentially for people who are involved with any type of events. Whether you are a supplier or planner and participating in special events, meetings, seminars, trade shows, galas, festivals, and fundraisers, this is an incredible three-day event that you should not miss.  CSEME provides you, as an attendee with the tools, the contacts and the information you need to make your events a success.

This year’s focus is on the environmental and social issues in combination with the global economic depression and their affects on the meetings and events industry. Corporations and clients are proactively seeking new solutions to increase their efficiency while also becoming more responsible in the way they conduct business and contributing to the triple-bottom line.

The conference and tradeshow took place at the Metro Toronto Convention Centre within the North Building, which is Canada’s number one tradeshow facility located within a close proximity to Union Station. Attendees had to sign-in at the registration station before entering the event. The friendly event staff were dressed in green shirts welcoming the attendees at the event.

There were educational seminars throughout the three-day event. On the second day, Carol Moxam was a guest speaker on the topic of “The Four Pillars of Event Management”. It was one of the first sessions of the day starting at 9:00am. As attendees arrived into the Indian inspired room decorated by Design2Decor, business cards were collected to enter into a draw to win an invitation for an upcoming Breakfast Series in April. Design2Decor provides innovative event design, event décor, and event management solutions for corporate events, weddings, and special events. The room was transformed with vivid colours of orange and gold that radiated the room with energy.

Carol’s presentation discussed the four pillars in events that can impact your whole planning process including: time, technology, resources, and budget. She addressed how each of these pillars can lead to a different strategy including the size of your budget, the usage of team members and volunteers, creating critical paths and event trackers to document your work, and dealing with financials that can affect stakeholders. During her presentation, ironically enough when she was presenting about the pillar of technology, there was a reoccurring technological glitch that gave a clear message to how the use of technology can either enhance your event or create unexpected mishaps along the way.

After her presentation, the draw took place and a member of the audience won the invitation to attend an upcoming Breakfast Series in April. Data On The Spot (DOTS) provided clickers, a wireless electronic in attaining the audience’s response on Carol’s presentation by answering a series of multiple choice questions which also provided an interactive platform for the audience to engage in the presentation.  There was an opportunity to speak with Carol in person and exchange business cards.

This entry was posted on Tuesday, April 14th, 2009 at 1:37 pm and is filed under Special Event Boot Camp Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.