E3 BUSINESS CHALLENGE PUTS YOUTHS TO TEST IN THE REAL WORLD EVENTS
“You can’t get a job without experience, and you can’t get experience without a job.” This no-win dilemma, dubbed the “Catch-22”, is a predicament faced by many new graduates eager to join the workforce. Power Unit’s E3 Challenge, a business challenge especially designed for youth, offers 16-20 year olds the opportunity to work closely with real-life companies, develop leadership skills, and – contrary to the Catch 22 – get the experience without the job.
Unlike many extracurriculars, the E3 challenge emphasizes personal development and growth over victory alone. That is why the mentors devote much of their time and energy to making sure that the distinct personalities of each member are being accommodated in a team setting.
THREE UNIQUE CHALLENGES, ONE IMPORTANT LIFE LESSON
E3 consists of three challenges each requiring solid team dynamics, creative problem solving, and strong leadership. The first challenge required the teams to create a game booth at Power Unit’s flagship event, Night It Up! with only $100 of start-up funds and 2 week preparation time. In the second challenge, E3 paired up with Special Event Boot Camp – an organization dedicated to training young professionals in event planning – to create a social media recruitment campaign that utilized tools such as Facebook and Youtube. The third challenge, in co-operation with IBM, gave E3ers the opportunity to create an HR campaign specifically targeted to university students looking for co-op placements, internships, and jobs. Contrary to many business challenges offered in school, The E3 Challenge offers youths a rare opportunity to interact and engage with executives of well-known corporations. There are no mock judges and no case studies – every challenge involves real problems and real managers who carefully analyze each team’s idea and feasibility. These challenges are built to emphasize the soft skills that are crucial to success in today’s workforce. Conflict resolution, public-speaking and networking are all skills required for success in such challenges and ones that many students often overlook. Above all else, The E3 Challenge strives to help youths find a firm sense of self, develop the inspiration to lead, and discover the passion to achieve something beyond the walls of academia.




