Social Media  – The Tools in Special Events

by Ruth Noe, SixSense Inc.

Facebook, and  twitter, and blogging, oh my! Sixsense has transformed teams for years without these social media tools, but as we expand into a new division of Team Building Events, it seemed wise to take a look at the way we find business.  We developed our website but then realized that no one was able to find us, so we started learning about how to direct people to our site.

Enter Social Media Boot Camp.  Being the most tech savy person at Sixsense, I decided to see how I could apply my online skills to the business. I was already on Facebook for personal reasons, so I learned about putting our company on  there as a personality, not just selling it and bombarding people.  During the course of the Boot Camp day, twitter speak was translated and is no longer the confusing language it was before the class. I had been researching getting my team building experts blogging, but wasn’t sure what the best format was. I learned what to look for at Social Media Boot Camp’ and found a program that fits our needs.

Before Boot Camp, I had been researching about search engine optimization, but all the options were fairly pricey.  We are a small company and throwing that much at something that might not work didn’t seem like the smartest use of finances in a troubled economy.  At Boot Camp, I learned more about how to get the Sixsense name out there in a different way, by creating a friendly presence, being true to who we are, and letting people get to know the great personalities behind Sixsense. I realized we can’t just do this behind the website, we need to get out and engage the masses. 

I learned about a lot of great social networking sites at Boot Camp.  But as I reviewed my notes from the class and completed the Seven Day Challenge to use the skills we learned about, I realized something…to most of our clients, facebook and twitter are something their children and in some cases, assistants are using, not their first source of finding new information.  So as the Seven Day Challenge winds down, I’m taking on a new challenge. I’m going to focus on building a relationship on line with the admins who are surfing the web looking for new team building events and leadership training information to pass a long to their not-so-tech-savy bosses.

By building relationships with these people that so often get overlooked in the race to reach the executive, they will know they have a friend who does some pretty cool team building stuff. I plan to take the information I’ve gathered from Social Media Boot Camp and get more involved in my social networks, develop new networking skills and engage the online community that until now, I’ve just been observing.

Post written by: Ruth Noe

Sixsense Inc. www.sixsenseinc.com  e: ruth@sixsenseinc.com

Presentations available from Social Media Boot Camp

http://www.slideshare.net/SpecialEventBootCamp

This entry was posted on Tuesday, April 28th, 2009 at 2:51 am and is filed under Special Event Boot Camp Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.