This is a great story posted on Promo Extra on how McDonalds’ uses My Space social network for their 40th Anniversary celebration and contest promotion.  Digital is now integral to marketing,  companies are not cutting back on their digital campaigns, but are looking for digital only plays.  Dave Forde, with Toronto Technology Week and Profectio, will share key knowledge and tips at Special Event Boot Camp in our Social Media Zone.

Promot Extra article reports "McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994.

Launched on June 16 and timed to cap the 40^th anniversary celebration of the Big Mac, the contest asked users to perform their own version of the famous Big Mac ingredient list and to post the results to a contest page on the MySpace social network.

A team of professional judges winnowed the 1,000 entries received by July 16 down to five finalists. Visitors to the MySpace page were then permitted to vote for their selection from among that final five. (Promo Xtra, June 20, 2008)"  For full article visit http://promomagazine.com/contests/news/robber_rapper_spotlight_big_mac_winner_0731/

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