Opportunity Rocks
TORONTO BUSINESSES “COME TOGETHER” AT THE SUITES TO MAKE OPPORTUNITY ROCK
TORONTO, February 15, 2009 / CNW / - Over 300 representatives from businesses across the GTA are participated in an unforgettable day of relationship building, business development and… rock and roll.
The event, hosted by The Suites at 1 King West and The League of Rock, and sponsored by Special Event Bootcamp , is designed to showcase how music can inspire new thinking and foster new business relationships during challenging economic times.
“It’s a well researched fact that the universal language of music brings diverse individuals together,” said Steve O’Brien, General Manager, The Suites. “Making music is hyper-collaborative. This has got to be good for business – any time, any where.”
The event includes networking opportunities, a 90-minute music based team building experience, and a contest for participants to create lyrics to inspire and motivate Toronto’s business community.
“We believe that music can be used to propel the creative thinking and productivity necessary for new business opportunities,” says Terry Moshenberg, The League of Rock’s Founder. “We want to demonstrate how music can make opportunities rock in Toronto. ”
Music…
- Music is the ONLY universal language. It transcends all social, economic, cultural and political boundaries
- Most music happens through cooperation. Common impediments to working well together such as competitiveness, hidden agendas, differing styles, cynicism, and soloists can disappear while making music together
- Active and attentive listening is essential for business development. Making music as a group is a powerful way to expand listening awareness and capacity
- Making music is largely a right-brain activity, giving us a break from logical, linear, practical thinking. Studies show that productivity and satisfaction comes from using both sides of the brain.
- Scientists have discovered that the act of making music creates new neural pathways, or thinking connections in the brain – innovation requires this
- The left and right hemispheres of our brain process information in different ways. The learning and thinking process is enhanced when both sides of the brain participate in a balanced manner. Most people tend to process information using their dominant side (often to the detriment of their less developed side). Music exercises both sides.
Be sure to check out the site for Pics & Video of the event at www.1KingRocks.com
